Skip to content

15 Everlasting Sales Techniques

work from home

Stop right there! Can you cook.? If yes, then you can sell! That’s sounds much more ridiculous like I want, but yes, it’s true. Cooking is actually the same with selling. And like fixing dinner, you can know a very good recipe, but in the end it is a combination of several factors – the quality of the cook, the quality of the ingredients, the atmosphere in the restaurant and the wishes of the customer, which determines whether your cooking is was a success.

This is also the case with sales: you have the quality of the seller, his knowledge and experience, the right product for the right audience, the timing, etc. Research shows  that the factors audience and timing change in cash, but are essential for successful sales. Some of those factors are in your control, others are not. So there is no 100% foolproof formula for sales success and the best sales result. There are only good tips. Following such tips, I bet will lead to success no matter how useful or weird your product may be.

Here are 15 sales techniques, sales tips & tricks, which have been proven to be successful.


Tip 1: Sell to people

It cannot be said often enough: you do not sell to an organizations or a company, but to people of flesh and blood, bone and breath. It is important to remember that everyone is unique and you should approach each potential buyer differently and in a personal way. Deals are awarded by people to people. The good news: thanks to social media tools and a good  CRM  , it is now easier than ever to know your customer well. No more excuses for the ‘ one size fits all’  approach and time for customer focus and a personal approach. Like it’s is said, what is sauce for the goose is poison for the gander (that’s not exactly how that saying goes but I don’t think you would crucify me for that, or would you?) and you shouldn’t feed the dislike of one customers to another. By knowing who they are and what’s they desire, you can influence what they buy. They buy, you get paid.

Tip 2: Sell yourself

To sell to people, they have to believe in you during the sales pitch. So make sure you are interesting. If prospects don’t find you interesting, chances are they won’t get excited about your product or service. Being arrogant is a mortal sin. Never speak graciously to your (potential) customers. Respect the buyer and he will respect you too.

Also develop your empathy. If you can respond authentically to a customer, it will be easier for you to develop a bond and good relationship. Put your ego aside. It’s not about you, it’s about the customer. Keep that in mind and you will be more successful not only in customer acquisition, but also in customer retention, upsell and  cross selling .


Tip 3: Selling is above all good listening

A good salesperson knows what questions to ask and when during all sales activities. Train your questioning techniques and always keep the traditional rules of asking questions in mind: What? True? When? Which? Why? Who? And how? Constantly test that you fully understand the situation by asking questions and checking that there are no misunderstandings. Successful salespeople talk 20% of the time and listen the other 80% during the sales pitch.


Tip 4: Use social media tools for social selling

Networking and relationship management have always been important to sellers, but with the rise of social media, online networking is now more important than ever. Think of social media apps like LinkedIn, Facebook, Twitter and Google+ and use them to expand your network.

Social media management is also successful in business to business. You can find and meet individual customers in different places, as well as learn more about your customers, prospects and competitors. This way you integrate  social selling  for an optimal sales result.

Tip 5: Sell the solution to a problem, not just a product

Of course you want your prospect to benefit from your sale, but you have to convince him or her of this first. Discover the real wishes of your prospect and make a link for him to the benefits of your product or service. Don’t just think in product features, but think in what the product actually means for a customer and what it brings them.

Tip 6: You don’t have to rely on sensible decisions, but on emotion

Emotion, not reason, decides 84% ​​of all purchases. Think of things like ego, safety, pride, health, prestige, status, ambition and the fear of losing something. Be aware of these emotions when approaching your customers, during a sales pitch and in all your communication with customers.


Tip 7: Be unique

Every company, every product and every service has something that is unique. This uniqueness is what you should emphasize. Take a helicopter view and discover what makes your product, service and company – and yourself – unique. Use it distinctively and as a unique selling point (USP). Learn to offer something that has real value and can pass the “so what” test.


Tip 8: Don’t sell on price

Selling for the lowest price is still a dead end. What is the value of your product to that customer? You have to value your expertise, your products and your services and adjust your asking prices accordingly. Remember that giving away services or products is something anyone can do. If we start selling on price, you end up sidelining yourself.

Tip 9: Present your solutions

If we can present our proposals in person during the sales process instead of by e-mail, website or post, the chance of a deal is still 10 times greater! A personal presentation is the chance to convince everyone in the decision-making process and to do your job: selling yourself, your solution and your company. Grab such an opportunity with both hands. Why rely on someone else to sell and not use your own sales skills during a sales pitch?

Tip 10: Always be professional

The biggest compliment you can get from a client is that he calls you a true “professional”. It is not at all interesting whether he likes you: he has to respect you. Customers don’t buy from you because they like you, but because they are willing to trust you. Being professional isn’t one thing, it’s three: it’s what you do, it’s what you say and it’s how you present yourself.

Tip 11: Focus!

Busy busy busy. There is always a lot to do, and there are plenty of excuses for not getting things done thoroughly. However, that is not smart when it comes to selling. Focus delivers sales results. You know more about a customer, but you also make a completely different impression when you have your affairs in order. Customers will have more confidence in you.

Tip 12: Keep the end result in mind and set the right sales targets

Ever tried to drive in unfamiliar territory with no final destination in mind? Precisely! Sales is no different, so first determine what result you are looking for before you call someone or sit down somewhere without any goal in mind. Therefore, always first define your sales target and also set daily goals before you determine your sales strategy.

Tip 13: You are not A Bolo! (but the expert and trusted advisor)

You will run into problems in sales. Sales is a game of give and take. A good example is giving a demo. Before you give a demo, make sure you have a clear idea of ​​what the goal is, and that the right people are present.

Be prepared and know your customer, his market, his problems and challenges through and through. Know the terminology, trends, and key pain points. You want them to look to you for recommendations so make sure you can provide them as a trusted advisor.


Tip 14: Make sure you are flexible

And you can quickly respond to changing requirements, wishes and questions. Tailor your story to your audience . A tailor wants to hear something different than tailoring. And an entrepreneur in turn, wants to know something else. This requires good preparation and reading into the various buyer personas, their wishes and needs. This way you will be prepared during a sales conversation and you will never be faced with surprises.

Tip 15: Don’t lose sight of the sales forecast figures

Sales is a game of numbers and opportunities. The more conversations you have, with the right people, at the right time with the right proposition, the greater the chance that they will convert and you will close a good deal. So don’t be afraid to call and be genuinely interested in what your customer is saying so you can provide it that brings value and solves their problems.

As said before, with only a cookbook you don’t have a star restaurant with many satisfied and returning customers. But a good preparation will in any case help you on your way!


Leave a Reply

Your email address will not be published.