Business is all about exchanging your goods or services for money. The people with whom you conduct this exchange are critical to your business because the exchange would not take place without them. So, their availability or unavailability can determine if an exchange will take place or not. In other words, they can determine whether your business will continue or not. These people are called customers.
It is not just enough to provide quality goods and/or services. The next expectation from customers is the quality of your customer care. How customers are treated in the course of your business is very important and should not be taken lightly. They are the soul of the business, and treating them as such has soul-lifting benefits. This article considers some of those benefits as touching the growth of your business.
Free Advertisement service
One huge benefit of good customer care is that you will have successfully raised an army of free advertisers. It is without doubt that when customers are well served or are satisfied with your business, maybe on the basis of quality products or service, or good customer care, they tend to become evangelists, speaking about that business to others, when asked and even when not asked. Good customer care can save you the stress and cost of local advertising by doing it for you free of charge. They also serve as confirmation for the advertisements you place on media platforms. The good customer treatment meted out to one customer has the potential to be heard by a thousand.
Increase in sales
As a result of the testimonies of existing customers about the good treatment they have gotten from your business, others will be encouraged to patronize your business. This implies more customers coming in, resulting in a boost in sales of your goods or services. People like it when their voluntary patronage is appreciated, especially if your competitor is giving less attention to customer care. An increase in sales directly translates to an increase in profit. Furthermore, it is more expensive to invest in new customers, but by creating loyal customers through good customer care, it becomes easier to retain the new customers.
When you spend less on advertising, you can divert the money to something else, like promos or the creation of varieties. Given your free advertising, more people join the business as customers. Accordingly, sales volume has increased. When you have more people to sell to, there is a need to increase your stock to accommodate the teaming customers. Good customer care retains customers. This implies that the new customers are not replacing the old ones, but joining them. So, the usual stock volume would have to be doubled. If you are offering a service, it is time to bring in an extra hand.
You would have privileged information
When you treat a customer well, they tend to go beyond spreading the news to others. They could easily provide you with information about your competitors, market trends, and ways to improve your services or products. If you are into retail business, say, buying and selling of provisions, your good customer care can earn you the knowledge of better suppliers and certain strategies you need to boost your business. This can mostly result from good customer treatment.
Your profits will increase
Through good customer care, long-term relationships are established with existing customers. The implication of this is a repeated purchase which has the capacity to double the profit of a business. In fact, research has shown that a business can increase its profit through good customer care services. Also, as more customers join the business, sales tend to rise. In the instance of increased sales, there is an increase in profit. A good business strategy would mean ploughing back part of the profit into the business when you have more profit coming in and you are spending less on promotional activities. This can only be growth.
It promotes your brand
Good customer care can be a good way to improve the public perception of your business and brand. It is true that customers can overlook a mistake made by a business, maybe in their product or service quality, just because of the previous perception they have held about the company, in terms of their good customer care service. Good customer care is one way to gain the trust of customers and have them speak well of your brand, thereby creating a strong public image for your business.
In conclusion, the benefits of good customer care for the growth of a business cannot be overemphasized. From an increase in profit, free advertisement service, increase in sales, business expansion, access to privileged information and the creation of a strong public image, good customer care is a vital element for business growth.